A CLO is now becoming something more offline businesses are discussing to bring in more customers.

I’ll get to why you may be losing up to 10% of your business if you don’t have one a little bit later, so keep reading.

What is CLO you might ask?  Well, it stands for Card Linked Offers.

Basically, it’s a part of a Rewards Network that has eliminated the need for paper or digital coupons in favor of a Cash Back Reward to the customer.

In one particular network called Empyr, we found had a reach of over 100+ million users through over 1500+ ad partners including practically all major banks, all major airlines and many online recommendation-type websites like Yelp.com and Mogl.com.