I’m going to go ahead and give you my conclusion right up front and then tell you how this discussion will pan out.
Yes, incentives do work for generating more customers and sales.
I will say without question that the “incentive tactic” is largely ignored by many businesses new to online marketing or social media marketing, because that’s “old school” thinking. Right?
Right out of the box, I’m not talking about the kind of incentive where you give someone a free trial of some software or service for 14 days.
That’s old news. It still works for those software products, but relatively ineffective for most business owners trying to garner new business via the net.
What about everyone else who wants to consider offering an incentive to attract more customers?
Nowadays, with a product that has high value and can be delivered digitally, it is unbelievably easy to incentivize your fans and customers.
Let’s see if you fit in any of these categories? If so, you can…
- Incentivize people to take a peek at your offer and if they go through your presentation, you give them a gift at the end. Offer to double the gift (for a friend) if they actually “test drive” your product.
- Give an Anniversary Gift to your current customers or clients while asking if they will continue using your services or if they re-subscribe for another year. Offer to double the gift (for a friend) if they give you 2-3 referrals who you will also give the gift to each.
- Provide a “thank you” gift for new customers, subscribers, or clients when they make a new purchase or become a member. Ask them for a courtesy referral and that person will also receive the same gift as well.
- Offer an incentive if your current client “Upgrades” to your next membership level or to your Premium Level.
- Do you have a new product you want to promote? Attach a voucher for “your giveaway” on every item sold… from a new pastry to a new song or book, to a new jewelry item or anything you are introducing to the public. That will make them want to make the purchase to also get the “extra value”.
- Give bonuses to employees who work “above and beyond” or for achieving a certain level of sales. Hand out one or two a week to the top person(s) and watch the buzz start to occur and see how production dramatically improves.